ITunes-sponsored festival partners with Xfm and Channel 4

ITunes-sponsored festival partners with Xfm and Channel 4
by Daniel Farey-Jones Brand Republic

LONDON – An Apple iTunes-sponsored month-long series of free gigs at London’s ICA, featuring artists ranging from Sir Paul McCartney to Crowded House, is to be covered by Channel 4 and GCap Media radio stations, including Xfm.
Tickets are only available through free draws run via the iTunes festival website and through its media partners, which include the Evening Standard.

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